I’ve always been drawn to where beauty, story, and intention meet, and to the way the details we see, touch, and feel can shape how we connect. My path has evolved across many worlds and has never been linear, but it’s always been creative.

I started my first business young, stringing beaded jewelry between ballet classes, and unknowingly ahead of the curve on what we now call pop-up retail. That early curiosity led to two decades in fashion and retail, working with global Fortune 500 and leading lifestyle companies before opening my own boutique, Seldom Seen, in my hometown of San Francisco.

In that 500-square-foot space filled with brands I loved from around the world, I learned that community, story, and design are inseparable. The shop became a gathering place for conversation and connection, and the birthplace of Tash’s Corner, my monthly Substack newsletter—an evolving space where I share what inspires me in design and in life.

When the world slowed in 2020, I co-founded a mindfulness start-up that offered modern wellbeing programs for the workplace and later began consulting with Auberge Collection on retail and design. What began as a single project evolved into my current role leading the creative and strategic vision for Retail and OS&E Design across the brand’s growing portfolio—translating each property’s identity into experiences shaped through product, craftsmanship, and soul of place.

My approach blends intuition and strategy, balancing creativity with the operational clarity needed to bring ideas to life at scale. I believe design is both art and system—a practice of storytelling, curation, and connection.

“What you create doesn’t have to be perfect—it just has to be true.”